Google analytics is a great tool to track website visitor’s behavior and analyze the performance of your website.  But do you know you can link your existing Google analytics property to your YouTube channel to track YouTube channels activities in google analytics? Although YouTube itself provides analytics report it is not sufficient to analyze visitor’s activities at your YouTube channel.

By linking your GA (google analytics) web property with YouTube channel allows you to track source/medium, average time, and behavior and conversion data in GA.

Follow given steps to link your GA and YouTube Channel:

  • Get Google Analytics Tracking ID: Login into google analytics and go to “Admin” section, under property ->Tracking Info -> Tracking Code.
  • Login to YouTube Channel and click at Creator Studio.
  • Insert Tracking ID in your channel: In your creator studio go to Channel -> Advanced, scrolled down and you will see Google Analytics property tracking ID, insert analytics tracking ID in given box and save it.

Integration of your YouTube channel and google analytics is done, now you are able to see the traffic report on YouTube channel in google analytics.

 

YouTube Channel View in Google Analytics:  After linking to GA and YouTube you will see YouTube channel data along with website data.  If you wish to get only YouTube data then you need to create a different view of your GA property.  Follow given steps

  • Go to GA admin and click on create a new view.
  • Inter name of view “YouTube channel view” and select your time zone, click on save.
  • Apply filter to this view to get only YouTube channel data. Write name of filter
    1. Name: Only YouTube Traffic
    2. Filter Type: Custom

What will be tracked with this new YouTube Channel View:

  • You can track how users find your YouTube Channel page.

You can get this information through various ‘Acquisition’ reports in your YouTube Channel view.

  • You can track how users interacted with your YouTube channel page.

You can get this information through various ‘Behavior’ reports in your YouTube Channel view.

  • You can track how user converted on your channel page.

You can get this information through various ‘Conversions’ reports in your YouTube Channel view.

  • You can get demographic and psychographic data from your channel’s audience.

You can get this information through various ‘Audience’ reports in your YouTube Channel view.

  • You can determine the videos which brought the maximum number of users to your channel page.

You can get this information through ‘All Pages’ report (under Behavior > Site Content) in your YouTube Channel view

What you will NOT get with YouTube and Google analytics linking:   There are several things which will be not tracked with this new YouTube channel view. Few things are listed below:

  • Subscribers: You will not get subscription data inside google analytics. GA not able to show the number of subscribers lost or gained in given time.
  • Likes: GA will not show likes and dislikes data of your YouTube videos.
  • Video Playlist: GA will not show the number of videos added in the playlist.
  • Comments: GA will not track users comments on your videos.
  • You can’t track the player states (play, pause, length of video watched, average visit duration etc) of your individual videos watched on the YouTube website.
  • You can’t track the player states of your videos embedded on some third-party website.

Note:  Please comment below for any question, I will reply as soon as possible.