Digital Marketing is a new form of marketing which includes promotion of products and services by using digital technologies (Electronic devices) such as a computer, mobile phones, and Internet. Digital marketing is also known as “Online marketing”, “Internet Marketing” or “Web Marketing”.
According to well-known blogger Neil Patel “Digital marketing is any form of marketing products or services that involve electronic devices.”
According to Wikipedia, the term Digital Marketing is first to introduce in the 1990s but digital marketing is already started in mid-1980s as a company named SoftAd had started promotion of a car by using a floppy.
After the 2000s as Internet penetration increases digital marketing starts replacing traditional means of marketing such as a billboard. After 2010s rise of social media makes digital marketing an inseparable part of marketing strategy of every company.