What Is Digital Marketing?

Digital Marketing is a new form of marketing which includes promotion of products and services by using digital technologies (Electronic devices) such as a computer, mobile phones, and Internet. Digital marketing is also known as “Online marketing”, “Internet Marketing” or “Web Marketing”.

According to well-known blogger Neil Patel “Digital marketing is any form of marketing products or services that involve electronic devices.”


According to Wikipedia, the term Digital Marketing is first to introduce in the 1990s but digital marketing is already started in mid-1980s as a company named SoftAd had started promotion of a car by using a floppy.

After the 2000s as Internet penetration increases digital marketing starts replacing traditional means of marketing such as a billboard. After 2010s rise of social media makes digital marketing an inseparable part of marketing strategy of every company.

Digital Marketing Techniques
  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Optimization (SMO)
  4. Social Media Marketing (SMM)
  5. Email Marketing
  6. Affiliate marketing
  7. Content Marketing
  8. Influencer Marketing
Digital Marketing Advantages
  1. Digital Marketing is the cheapest marketing technique.
  2. Digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
  3. Digital marketing being able to reach vast numbers of potential consumers at one time.
  4. Consumers are exposed to the brand and the product that is being advertised directly.
  5. Reach is so large that there are no limitations on the geographical reach it can have.
  6. Technology and the internet allow for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world.
Digital Marketing Disadvantages
  1. Everyone is using digital marketing so lots of competition for same products.
  2. Digital marketing is highly dependent on the internet. This can be considered as a setback because the internet may not be accessible in certain areas.
  3. Some companies can be portrayed by customers negatively as some consumers lack trust online due to the amount of advertising that appears on websites and social media that can be considered frauds.
  4. Even an individual or small group of people can harm image of an established brand.