I just started a new blog. I’m stuck on what to do. I’m not sure how I’m going to get readers. I feel overwhelmed with the work involved with my blog. It’s bad enough that I have to write blog posts to attract readers.
I know I have to engage them as well, but I don’t know how. Most content marketers say that the only way you can engage is to learn about your prospects and offer something of value to them. Offering engaging content is a great way to encourage engagement with your prospects. You may want to offer something like a 15-minute complimentary consultation so you can learn more about their brand. This will help you create a brand story that will help you attract potential clients.
Since I was stuck, I decided to do some research on the internet. I came across this blog post about email lists on the DatabaseUSA blog, which helped me come up with some fresh ideas. I learned that there are many ways to start a mailing list to acquire more leads, including the following:
eBook Series: If you’re feeling ambitious, then I would suggest launching an eBook series around the time that you launch your blog.
Case Studies and Whitepapers: Another way to create engagement is to write compelling case studies and whitepapers. This is a great way to write about marketing insights in your chosen industry. Whitepapers and case studies are in-depth reports that talk about a specific topic in the sector of marketing.
Online Courses and Workshops: The idea of having several workbooks, e-books, or webinars as part of a “course” or another way to learn about a topic will attract your audience. You can use this idea to give expert tips and marketing ideas, and to provide a link to your course at the end of each video. Prompt prospects to sign up to take your online course or workshop where they’ll learn about the topic in depth.
Media Kits: This may not be as important when you’re starting a blog, but a media kit is still pertinent. It’s a great way to attract potential clients to your blog. A media kit consists of one or multiple PDFs that talk about your experience within your industry. This can include reports, case studies, media information, interviews, and other relevant information. This can help you bring in leads that are interested in what you have to offer.
There are so many more ways to engage your audience and generate leads to your blog or website. I just learned some of the ways that I can get leads on my blog. I’ve come up with so many that I’m feeling a bit overwhelmed.
Remember that your email campaign doesn’t have to consist of a boring newsletter. You want to build a relationship with your prospects and potential customers. You want to keep them interested by offering one-of-a-kind content and useful information that they won’t find on your blog. Think outside of the box when it comes to your email marketing strategy.