Since the very beginning of Search Engine Optimization, the idea of ranking factors kept on changing with one thing that always stood the same i.e. Link Building. Links have always been of great value as Google counts them as one of the major three reasons that can take a business on the top of SERP. However, there has been a slight change in focus with the introduction of local link building as compared to traditional link tactics.
Though you may be feared to create local links on low authority websites because of penguin penalty, it is actually more convenient to approach low authority website for local link building due to the relevance of niche as compared to high authority irrelevant links. Therefore, you can simply try to get some local link building service to assist you with the local link creation process giving you a dominating impression on search results.
Below we have listed 8 of the most significant yet easy local link building tactics that can help you get great local links:
Custom Searches: the very first thing which you can plan to get some powerful local links is to take the benefit of custom searches. All you need to do is type the ‘location + the query term’ in the search bar to find some solid opportunities to link. For instance, you can type New York + locksmith blog to find a list of all the potential locksmith blogs in your target area to find collaborative options through guest blogging. It can actually be of great help to unravel the better exposure.
Create Local Influence: the next move you can work to get some high-class local exposure is to participate in local awards. However, this may need you to be very active and informed about upcoming award events. These events can give you valuable exposure and links even if you don’t win any awards. Also, you can reach out to some local alumni groups relevant to your business in order to get featured on their website. Moreover, you can also approach some popular celebrities or local influencers to enlarge your local network and add some link juice to get business visibility.
Plan Local Meetings: another great way to get some beneficial local exposure is to get involved in some local meetings. All you need to do for this is to approach the active groups in your local region. For instance, if you are a business that delivers support for conference venues, you can look for those organizations or group of entrepreneurs to visit at your place. This can help you get solid local links opportunities as you can feature your meeting venues on the business website of popular local entrepreneurs. Moreover, you can also try to participate as sponsors to local meetups in order to get a great exposure opportunity.
Local Resource Page: the next thing which you can plan to get some advanced local exposure is to create a local resource page with all the information related to events and activities happening in your area. For example, if you are a food enthusiast and want to feature your travel business, you can simply add a list of the most popular restaurants in your area to attract traffic to your website. However, this job requires you to feature all the relevant content as a part of marketing strategy. So, it is necessary that you must only present informative and appropriate content to the local searchers.
Leverage Existing Relationships: if you are on your way to creating a dominating impression in your local area, you can surely leverage the benefit of existing relations with influencing local communities. You can approach your friends or business providers in your area to help you get a link as a favor to your existing terms and relations with them.
Target Local Directories: though you may be aware of the idea to use local citations to get some solid links, you can also approach these websites as link sources for your business. All you need to do is get a chance to be featured on the local directories in your area and you can add some powerful links to your link strength.
Competitor’s Link Analysis: last but not least, you can search for sponsored opportunities by keeping an eye for your competitor’s backlinks. It can prove to be a treasure for your business as you can get a chance to get featured or host ads for major events and news in your area.
Thus, if you want traffic to get escalated on your website, local link building can help you with great exposure and opportunities taking you on the top of SERPs. As search engines always try to be more precise and thorough when it comes to business credibility, all you need to do is look for relevance by hitting on the above-shared link building tactics for local dominance. These will not only help you in driving the organic audience to your website but also in fostering the revenues. Good Luck!
Note: This Article is written by Ravi Sharma, he is Co-Founder & CEO of Webomaze. He is highly enthusiastic about advanced web development and search engine optimization. He is a traveler and loves to explore new places.