Getting top position in search engine ranking is dream of every webmaster but most of webmasters fail in this mission. They wonder why his website is not getting preference for ranking. Answer is very simple, competitors website have high quality content. In this post we will discuss most important ranking factor that is website content.
Now, question is what is definition of high quality content and which content google will consider as high quality content? When you search on google for query “what is quality content” you will get around 8,82,00,000 results and each experts have their own views on high quality content.
Since we want rank on google so let’s find out what google says about high quality website content. Google says that “A great website should have excellent user experience for visitor and should have unique, original and informative content.” Great user experience means website should load faster, it should be responsive and have proper navigation.
(Real Also: 5 Common SEO mistakes, suggested by google itself)
If your website has good quality content then user will visit your website again and again that will increase authority of your website. Google has given 5 tips for high quality content by following given tips you can get top position in google search engine ranking.
- Useful and Informative: Google says that “If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.” That means you need to provide complete information of your product and services, location and other details in content of your website.
- More Valuable and Useful than Other Websites: Google Says “If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.” Which means you need to stay ahead from your competitors by proving more detailed information which are still missing from your competitors website.
- Credible: Google says “Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.” That simply means, don’t try to fool website visitor, provide all possible details that shows you or your company is genuine.
- High Quality: Google says “Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.” Key for getting good rank on google is that never write content for search engine target your website user while writing content. If your content is useful for user then it will automatically will rank in google and other search engines and user will share your content at social media as well.
- Engaging: Google says “Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. An excessive amount of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.” In today’s era you need to write a content which is engaging as well, always ask users feedback and reply to all comments.
Google also gives following four points that you should avoid while writing content.
- Never provide wrong information in your content that will reduce users trust on your website. Your website should not have broken links.
- Double check your content for grammar and spelling mistakes.
- Never use excessive ads around your website content.
- Never allow spam content such as spam comment and forum spam.
Writing high quality content is not a rocket science, follow tips which are listed in this post, to write high quality website content. Never write for search engine always give more value to your user. This strategy will increase your websites ranking and sales as well.
Please feel free to ask any question related to high quality content, post your question in comment box.